Privacy Policy
Effective Date: 31 May 2026
This privacy policy explains how dianshang.lightgungame.com (“we”, “us”, “our”, “the Store”) collects, uses, and protects any information that you provide when using this website. We are committed to ensuring that your privacy is protected in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.
We may change this policy from time to time by updating this page. You should check this page periodically to ensure you are happy with any changes.
1. Who We Are
Data Controller: Nat (Individual Trader)
Registered Address: Floor 3, 58 Portland Street, Manchester, M1 2EQ, United Kingdom
Contact Email: support@lightgungame.com
Website: https://dianshang.lightgungame.com
We are a UK-based independent seller of MiSTer FPGA accessories and related retro gaming hardware.
2. What Information We Collect
- Identity Information: Your full name and title
- Contact Information: Billing address, delivery address, email address, phone number
- Transaction Information: Order details, purchase history, payment method (note: we do not store full payment card numbers)
- Technical Information: IP address, browser type and version, operating system, referring URLs
- Usage Information: Pages visited, time spent on site, products viewed, clickstream data
- Communications: Any correspondence you send to us via email or our contact form
3. How We Collect Information
We collect information through:
- Direct interactions: When you place an order, create an account, contact us, or sign up for marketing
- Automated technologies: Cookies and similar tracking technologies as you navigate our site
- Third parties: Payment processors (for order confirmation purposes only)
4. How We Use Your Information
We use your information for the following lawful purposes:
| Purpose | Legal Basis |
|---|---|
| Process and fulfil your orders (including payment and delivery) | Contractual necessity |
| Communicate order status, shipping updates, and customer service | Contractual necessity |
| Maintain our order records and accounts | Legal obligation (tax/accounting) |
| Improve our products and website experience | Legitimate interest |
| Send promotional emails (only if you have consented) | Consent |
| Prevent fraud and ensure website security | Legitimate interest |
5. Marketing Communications
We will only send you marketing emails (newsletters, special offers, new product announcements) if you have explicitly opted in. You may opt out at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Emailing us at support@lightgungame.com
We will not sell, distribute, or lease your personal information to third parties for their marketing purposes without your explicit consent.
6. How Long We Keep Your Data
- Order information: Retained for 6 years after the last order (to comply with UK tax/accounting requirements)
- Marketing preferences: Retained until you withdraw consent or unsubscribe
- Website analytics data: Retained for 26 months
- Enquiry correspondence: Retained for 2 years after the last contact
After these periods, your data will be securely deleted or anonymised.
7. Who We Share Your Data With
We may share your information with the following categories of recipients:
- Payment processors (WooCommerce Payments / Stripe) — for payment processing only; we do not store full card details
- Shipping carriers (Royal Mail, courier services) — for order delivery
- Website hosting provider — for site operation and security
- Email service provider — for transactional emails (order confirmations, shipping updates)
- Law enforcement or regulators — if required by law or to protect our legal rights
All third parties are contractually bound to handle your data securely. We will not sell your personal information to third parties unless we have your permission or are required by law to do so.
8. Your Rights Under UK GDPR
Under UK data protection law, you have the following rights:
- Right of access: Request a copy of the personal information we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your data (“right to be forgotten”)
- Right to restrict processing: Request limited use of your data
- Right to data portability: Request transfer of your data to another service provider
- Right to object: Object to processing based on legitimate interests or direct marketing
To exercise any of these rights, please contact us at support@lightgungame.com or write to: Floor 3, 58 Portland Street, Manchester, M1 2EQ, United Kingdom.
We will respond to your request within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk
9. Cookies
Our website uses cookies to improve your browsing experience and analyse site traffic. When you first visit our site, you will see a cookie consent banner where you can choose which categories of cookies to accept.
- Essential cookies: Required for the website to function (shopping cart, checkout)
- Analytics cookies: Help us understand how visitors interact with our site
- Functional cookies: Remember your preferences (currency, language)
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer.
10. Security
We are committed to ensuring that your information is secure. We have implemented SSL/HTTPS encryption for all data transmitted between your browser and our server. Payment processing is handled through WooCommerce Payments (Stripe), which is PCI DSS compliant.
11. Contact Us
If you have any questions about this privacy policy, or wish to exercise any of your data protection rights, please contact us:
Email: support@lightgungame.com
Post: Floor 3, 58 Portland Street, Manchester, M1 2EQ, United Kingdom